Are You Constantly Chasing the 'New Member Revolving Door?'

Building A profit Center in Your Gym with FitWall® as your Partner

Have you added up how much you spend every month attracting new members to your gym? Of course you know what you spend on advertising at year's end, but calculating the 'direct cost of acquiring a member' is eye-opening. Don't worry; it's pretty much the same for every club/gym:

• Direct mail, 10,000 pieces- $3500-$4500
• Quarter page ad in local paper- $1500-$3000
• Email blasts to 20,000- $2500-$3500
• TV/Cable, 200 spots- $1500-$2500
• Commission to sales associates- $2500-$3500

You end up spending $10,000-$12,000+ every month. The industry average for each new member's direct cost are $60-$80 per membership sold.

It's time to change your current business model from 100% Membership Sales to a 75/25 Membership Sales/New Profit Center with FitWall® as your partner. By this I mean that FitWall® can help you create a brand new profit center within your gym without selling any new memberships. FitWall® Vertical TrainingTM programs will successfully increase your Personal Training department income with small group training, boot camps, yoga, bar class and dozens more. Here is a simple and realistic example of how to make more than $10,000 per month:

Make $11,520 per month* with just four FitWall workstations, and only 48 clients who pay $240 for 12, sessions of 30 minutes each, (cost per session: $20). This being done with only a schedule of three hours of FitWall® Programmed Training and Boot Camp style sessions per day, (5:30-6:30am, noon-1:00pm, and 5:30-6:30pm), only 3 days per week, (MWF).

The gym makes $11,520 in brand new revenue in one month.
*Example based on a typical 10,000sf, 1200-1500 member facility.

Subract out what you pay the trainer(s) and you can see how quickly your initial equipment costs are paid off and you have successfully created the FitWall Money Train. FitWall® opportunities grow your bottom line and provide a quicker return on a member's investment in their own fitness. Not only that, small group training aids member retention since people are connecting on a new level. Your trainer loves it because they make more money per hour-and they are the ones that will continue driving your money train. Everybody wins.

Here are a few of the Money Train benefits:

• Shorter workouts—better results for members
• Members love the lower cost per session price
• Members and Trainers become your best sales people
• Increased profit
• Support of FitWall® team means not doing this alone
• Opportunity for trainers to earn more
• New equipment that creates a profit stream compared to a new treadmill
• Increase average per member spending

When you partner with FitWall® to build your new profit center, stay focused and you will increase the money train in your gym every month. We provide you support with training and certification, ideas for group session formats, brainstorming on pricing as well as the most efficient equipment layout to maximize return and space. Time to get on board. Call me and we can design a program that will create a new profit center for your gym in 2011.

Bob Thomas
TEAM FitWall® Club Sales